Sending an important email and not receiving a response can be frustrating. You might wonder if the recipient even opened your message or if it got lost in their inbox. While there is no foolproof way to know for certain if an email has been read, there are a few methods you can try.
The most common way to check if someone has read your email is to request a read receipt. This feature is included in many email clients and sends you a notification when the recipient opens your message.
To request a read receipt in Outlook:
If the recipient's email client supports read receipts, you'll receive a notification once they open your message.
To request a read receipt in Gmail:
When the recipient opens your email, you will receive a notification confirming it has been read.
Note: The availability of this feature may depend on your Gmail account type (e.g., G Suite accounts) and the settings configured by your email administrator.
However, there are some downsides to using read receipts:
Read receipts can work, but they are not always reliable and require cooperation from the recipient.
A more reliable approach is to use an email tracking extension or service.
These tools embed a tiny invisible image into your email's HTML code.
When the recipient opens the email, their email client downloads the tracking image from a server, allowing the service to log that the email was viewed.
Some popular email tracking tools include:
For those with technical skills, you can skip third-party services and code a tracking image directly into the HTML of your email yourself.
These tools have several advantages:
The main downside is that they still can't guarantee the recipient actually read and understood the contents of the email. The tracking only confirms the message was displayed in their inbox.
Email Tracking Update Email tracking using embedded HTML in emails has become more difficult to get reliable results from due to recent privacy changes made by email providers including Apple, Google, and Yahoo. For reliable email tracking for sensitive information, use a secure email solution such as Mailock. |
Using secure email solutions is invaluable when you need to ensure your emails are read, particularly in sensitive or high-stakes scenarios.
Key features of secure email solutions:
While these services come with a cost, there are solutions that cater to infrequent users who may only need email tracking for specific situations.
For example, Mailock offers a dedicated free plan that allows for unlimited replies and five free sends a month.
Looking for a more comprehensive paid solution? We’ve compiled a comparison list of the top secure email services.
For casual emails to friends and family, knowing if a message was read is not necessarily important.
But in the following business and professional contexts, having this data can be extremely valuable:
Email tracking should be used ethically and not to harass or invade anyone's privacy. When used properly, it adds clarity to the status of important messages.
Even with email tracking, you might still find situations where your message was opened but not replied to. In these cases:
If tracking shows the email likely wasn't even opened, your options are more limited:
The bottom line is that while email tracking can provide useful data points, it doesn't guarantee a response—no technology can force someone to read your email or reply to it. Managing communication expectations and following up appropriately is still key.
The most common way to know if an email has been read for marketing or sales purposes is to use an email tracking extension or service. However, these are never 100% reliable and not suitable for sensitive data.
For high-stakes scenarios where sensitive documents and data are being emailed, a secure email solution can verify recipient identity and confirm that your important information has been received.
Used properly, email tracking can help senders avoid wasted effort and comply with regulations while respecting recipients' time and privacy.
Add and Request Read Receipts and Delivery Notifications in Outlook, Microsoft Support, 2024
Request a Read Receipt, Gmail Help, 2024
The Best Email Tracking Software, Kinsta, 2024
How Apple’s Mail Privacy Protection Impacts Email Marketing, Constant Contact, 2024
Guide to 2024 Email Deliverability Updates, Braze, 2024
Apple's Mail Privacy Changes, Postmark, 2022
The Best Secure Email Services for Business, Beyond Encryption, 2024
Sam Kendall, 12.06.24
Sabrina McClune, 12.06.24