Consumer Email Security Statistics

In an age where digital communication reigns supreme, email security remains a pivotal concern for both businesses and consumers alike. Our 2023 report, in partnership with 3Gem Media Group, cast a revealing light on the state of consumer email security practices in the UK. The findings are a call to action for enhanced protection measures.

The study surveyed 2,000 UK adults, ensuring a representative sample across age, gender, and region. It delved into the awareness, attitudes, and behaviours towards email security threats, offering invaluable insights for businesses aiming to safeguard their customers' data more effectively.

One of the standout revelations was the disconnect between perceived and actual security practices. Although nearly 75% of respondents believe they are well-informed about the risks of email use, their actions suggest otherwise. A significant number of individuals admitted to sharing personal data over email, despite understanding the inherent risks.

This behaviour is further complicated by the fact that 73% of consumers have been prompted by professional services to transmit personal data via email. Such practices not only endanger consumer data but also place businesses at risk of reputational damage and potential fines for failing to secure sensitive information adequately.

Key findings from the report include:

• More than half of the consumers have shared personal data by email.
• A striking 74% of UK adults feel knowledgeable about cybersecurity threats, yet many fail to take necessary precautions.
• One in four UK adults has accidentally sent personal data to the wrong recipient, highlighting the ease with which errors can occur.

The report also explores the impact of generational divides on email security practices. It found that younger generations are more likely to share personal data over email compared to their older counterparts.

This generational gap underscores the need for targeted education and security measures that cater to the specific needs and habits of different age groups.

Furthermore, the research underscores the importance of businesses adopting secure communication methods. With email being the preferred mode of communication for many, it's imperative that companies implement encryption and authentication technologies to protect data transmission.

The report serves as a crucial reminder of the ongoing challenges in email security. It calls for a collaborative effort between consumers and businesses to prioritise data protection in our increasingly digital world.

As we continue to rely on email for both personal and professional communication, it's clear that more must be done to address the vulnerabilities and ensure the security of sensitive information.

For businesses seeking to navigate these challenges, the report is a valuable resource, offering insights and recommendations on strengthening email security and building consumer trust.

It's a timely analysis that highlights the critical role of secure digital communication in today's interconnected society.

Reviewed By:

Sam Kendall, 07.06.24

Sabrina McClune, 07.06.24