Female consumer opening paper comms at home
Article
3 min

What Does Email Security Have To Do With Paper Comms?

You may be familiar with the outcomes from COP26, which highlight the global push to achieve the 2050 Net Zero target and limit warming to below 1.5°. Businesses worldwide are in various stages of digital transformation, driven not only by the pandemic's impact but also by the need to align with sustainability goals and meet internal ESG objectives.

Paper usage significantly contributes to an organisation’s carbon footprint, especially when considering the print, pack, and post processes.

Traditionally, post has been the go-to method for sending important correspondence, such as bills and statements, to customers.

Despite a continuous decline in the volume of letters delivered in the UK, 7.8 billion letters were sent during the fiscal year ending March 31, 2021.

7.8 billion letters were sent during the fiscal year ending March 31, 2021

Consider the environmental impact: Royal Mail estimates that sending 7.8 billion small letters results in 137,280 tonnes of CO2 emissions.

To put this into perspective, 137,280 tonnes of CO2 is equivalent to:

  • 1,205,600,000 cups of coffee
  • 68,500,000 CO2 fire extinguishers
  • 137,000 flights between Germany and New York

To offset this amount of carbon, we would need to grow 6,850,000 trees for one year. This impact is solely from letters, excluding the carbon generated from energy consumption and travel. This clearly shows the urgency of acting to protect our planet.

While protecting our environment is a compelling reason to reduce paper use, there are other benefits, such as efficiency.

When documents are sent via post, they can take up to 7 days to arrive, which can be frustrating for customers who are under time constraints.

Printing, packing, and posting documents can be costly for businesses, many of which outsource these processes to specialist firms at a significant expense.

With rising postal tariffs, sending mail has never been more expensive, and postal reliability has decreased as well.

Switching from physical to digital communications could save a substantial budget and increase the likelihood of timely customer delivery.

If reducing letter usage is the goal, what should we use instead? The answer lies in a familiar tool – email.

Although instant messaging apps like Microsoft Teams and Zoom have become more popular since Covid-19, email usage has also surged, with an estimated 319 billion emails sent and received daily in 2021.

There were 319 billion emails sent and received daily in 2021

Using email instead of paper for customer interactions not only avoids the issues mentioned earlier but also aligns with consumer preferences.

Research indicates that customers find calling, texting, and emailing cheaper, faster, and more convenient than traditional post.

The main concern is that consumers perceive email as less secure – and they’re right; standard email is not the safest way to share personal data.

This is where Mailock comes into play. We are dedicated to creating a secure and connected network of organisations that prioritise sustainability and trust.

Mailock is a secure messaging solution that allows you to enjoy all the benefits of email while ensuring your sensitive information is protected from cyber threats.

Deliver sensitive information securely with Mailock

References:

COP26 Goals, UK Government, 2023

Strategy UK: Outlook for Letter Volumes to 2028, International Distribution Services, 2021

Royal Mail Carbon Calculator, Royal Mail, 2024

What Exactly is 1 Tonne of CO2?, Climate Neutral Group, 2021

Daily Number of E-mails Worldwide, Statista, 2021

The Future of Consumer Needs for Postal Services, Citizens Advice, 2016

Reviewed By:

Sabrina McClune, 18.06.24

Sam Kendall, 18.06.24

 

Originally posted on 21 07 22
Last updated on September 20, 2024

Posted by: Sabrina McClune

Sabrina McClune, an expert researcher with an MA in Digital Marketing, was a finalist in the Women In Tech Awards 2022. She excels in conducting and compiling research for B2B tech companies. Sabrina enjoys reading fantasy novels and collecting special edition books.

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