Staying connected with your customers is essential for your business's success. Email continues to be a potent tool in business communication, with an estimated 80% of userschecking their inboxes every day.
The convenience and versatility of email are unparalleled. However, despite its widespread use, with around 3.4 million emails sent every second, email is not always the safest way to communicate.
Why Do Emails Need To Be Secure?
As a business, you often exchange sensitive information through emails that could be detrimental if accessed by unauthorised parties.
This includes data such as full names, addresses, phone numbers, and bank details of your customers.
Criminals with access to this data can exploit it for malicious purposes, such as:
Applying for credit cards or loans in the victim’s name.
Submitting fake tax returns to claim refunds.
Using health insurance details to access private medical care.
Selling private information on the dark web.
For organisations that manage large volumes of data, maintaining customer trust is crucial.
A significant 33% of UK businesses that experience data breaches lose customers as a result. Therefore, securing emails against threats is imperative.
Why Are Emails Not Considered Secure?
Emails were originally developed as a local file-sharing system at MIT in the 60s. They were not designed with the robust security features needed for today’s usage.
This makes them vulnerable to cybercriminal activities such as:
Phishing: Attackers trick users into clicking on dangerous links, leading to harmful websites or downloading malware.
This can lead to your systems being compromised or your data and finances being stolen.
Interception: Threat actors position themselves between you and the data source, eavesdropping and gathering personal information like usernames and passwords.
Impersonation: By mimicking legitimate companies using deceptive email addresses, cybercriminals persuade individuals to share sensitive data.
Besides these threats, human error is also a significant factor in email security. Businesses are 61% more likely to send sensitive data to the wrong recipient than to fall victim to phishing attacks.
How Can You Make Email Secure?
Several strategies can help businesses secure their emails and safeguard their customers' sensitive information from cyber threats.
Encryption
Encryption allows you to hide or disguise the contents of your emails and any attachments.
The process involves using ‘keys’ – unique character strings that lock your data, preventing unauthorised access.
Encryption is a strong defence against email interception.
Even if cybercriminals are monitoring your communications, they won't be able to decipher the encrypted content.
The most effective type of encryption for both you and your customers is end-to-end encryption, as it secures your emails at every stage.
Sabrina McClune, an expert researcher with an MA in Digital Marketing, was a finalist in the Women In Tech Awards 2022. She excels in conducting and compiling research for B2B tech companies. Sabrina enjoys reading fantasy novels and collecting special edition books.